Privacy Policy

Your privacy is important to riseshadelab.com (referred to as “riseshadelab.com”, “riseshadelab”, “Rise Shade Lab”, “Rise Shade Lab”, “we”, “us” or “our” in this policy).  At RISE Shade Lab, we are committed to protecting the privacy and security of our business partners, trade clients, and site visitors. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website, apply for or use a wholesale/dealer account, or make purchases through our e-commerce platform.

[Last Updated: October 01, 2026]

1. Information We Collect

We collect information that identifies, relates to, describes, or is capable of being associated with you ("Personal Information").

A. Information You Provide Directly to Us

  • Account & Wholesale Registration: Business name, contact person name, professional title, business address, email address, phone number, tax ID / Resale Certificate number, and account credentials (username/password).
  • Order & Transaction Details: Shipping and billing addresses, purchase history, order specifications, custom measurements, and payment details (processed securely via our third-party payment gateways).
  • Customer Support & Inquiries: Any information you provide when contacting our sales team, requesting samples, or submitting support requests via forms, email, or phone.

B. Information Collected Automatically (E-commerce & Analytics)

  • Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and browsing path on our Site.
  • Cookies & Tracking Technologies: We use cookies, web beacons, and similar tracking tools to maintain shopping cart functionality, remember your login preferences, analyze site performance, and assist with marketing efforts.

2. How We Use Your Information

We use the collected information for standard e-commerce and wholesale operations, including to:
  • Process, fulfill, and ship custom orders and sample requests.
  • Manage dealer/wholesale account registrations, verification, and credentials.
  • Process payments, issue invoices, and prevent fraudulent transactions.
  • Communicate with you regarding order updates, shipping notifications, and customer support.
  • Improve site performance, user experience, and e-commerce functionalities.
  • Send promotional emails, technical updates, and new product announcements (you may opt out at any time).
  • Comply with legal, accounting, and tax obligations.

3. How We Share & Disclose Information

We do not sell, rent, or trade your personal information. We only disclose your information to trusted third parties necessary for running our e-commerce business:
  • Service Providers: Third-party partners who perform services on our behalf, including payment processing (e.g., Stripe, PayPal), shipping and logistics carriers (e.g., UPS, FedEx, Freight), cloud hosting, and e-commerce platform infrastructure.
  • Analytics & Marketing Partners: Tools such as Google Analytics to help us understand how users interact with our Site and optimize user experience.
  • Legal Requirements: When required by law, court order, or governmental regulations, or to protect the rights, property, and safety of RISE Shade Lab, our users, or others.

4. Cookies and Tracking Technologies

Our Site uses cookies to enhance your browsing and shopping experience:
  • Essential Cookies: Necessary for basic website operations, such as keeping items in your cart and managing secure account logins.
  • Analytics Cookies: Help us measure website traffic and user behavior to optimize performance.
  • Functional & Marketing Cookies: Remember your settings and preferences for a tailored user experience.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, disabling essential cookies may affect your ability to log into your dealer account or complete purchases.

5. Data Security & Payment Safety

We implement robust administrative, technical, and physical security measures to safeguard your personal information against unauthorized access, loss, or alteration.
  • Payment Processing: We do not store full credit card numbers or payment credentials directly on our servers. All financial transactions are encrypted and handled directly by PCI-DSS compliant payment processors.
  • While we strive to protect your personal data, no online transmission or electronic storage method is 100% secure, and we cannot guarantee absolute security.

6. Your Rights & Choices

Depending on your jurisdiction (including California residents under CCPA/CPRA), you may have the following rights regarding your personal data:
  • Right to Access / Know: Request details about the personal information we have collected and processed about you.
  • Right to Correct / Delete: Request the correction of inaccurate data or the deletion of your personal information (subject to legal retention requirements).
  • Opt-Out of Marketing: Unsubscribe from promotional communications at any time by clicking the “Unsubscribe” link in our emails or contacting us directly.
  • Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To submit a request, please contact us at shademestore@gmail.com.

7. Third-Party Links

Our Site may contain links to external websites or services (e.g., social media pages or carrier tracking portals) that are not operated by us. We are not responsible for the content, privacy policies, or practices of any third-party websites.

8. Children’s Privacy

Our website and wholesale services are intended exclusively for businesses and adults. We do not knowingly collect personal information from children under the age of 13 (or 16).

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations or legal requirements.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
  • Address: 1351 N. Miller St. Suite 201, Anaheim, CA 92806
  • Phone: (714) 646-9600
  • Email: shademestore@gmail.com